Tag Archives: rescision

Legal Word of the Day: “Puffery”

“Puffery” – Statements and claims that express subjective opinions, which no “reasonable person” would take literally. Puffery is language or suggestions that “puff up” the image of what is being described. Carlill v. Carbolic Smoke Ball Co. [1893] 1 Q.B. 256, 262, per Lindley L.J. is the best-known instance of its use as a legal […]

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