In its December Paralegal Update, the Law Society reminds paralegals to make sure all their advertising complies with the Paralegal Rules of Conduct.
Website content is the responsibility of the paralegal, even the site is managed by a third party. Among the problems that can arise:
- Advertising legal services that are outside of the scope of paralegal permitted practice
- Advertising that is false, misleading or disparaging to other licensees
- Exaggerating one’s experience or success rates, providing guarantees, comparisons with other licensees
Rules 8.02(2) (a), Rule 8.02(3) and Rule 8.03 apply to advertising. Check By-law 4 for the permissible paralegal scope of practice. If you are not sure whether your ad or website comply with the Rules and By-laws, call the Law Society’s Practice Management Helpline: 416-947-3315 or 1-800-668-7380, ext. 3315.
To have your website content reviewed and edited, contact: